Tony Robbins is probably the king of the life coach infomercial.Matthew Lesko, "that question mark guy" who has been selling ways to get free money from the U.S.The same company also shills Ninja food processors. As do his biggest infomercial competitors, Shark vacuums.David Oreck has taken to hawking his vacuums and air purifiers via infomercial.Probably because it's easier than it looks.(Why someone would cut through a block of marble with steak knives, no one knows.) Many, many infomercials are made for kitchen knives, with each one being sharper than the last, and staying sharp even after you cut through a block of marble."Doc" comes a longer route - traveling snake-oil salesmen always claimed to be a doctor of one sort or another, and they used a very similar setup and pitch to do their thing.īut Wait, There's More! Act now and we'll throw in these Real Life examples, absolutely free! "Barker", after the speaking style, which employs short, sharp words like a dog barking. The guy doing the demonstrations is the barker, or the "Doc". This setup is called a "Hawk Stand" in Carny lingo. Many state fairs have commerce tents in which sellers demonstrate their wares infomercial style. Infomercials even have "commercial breaks" (to tell you how to get the product, of course). Infomercials are often dressed up as a talk show or pundit program, with the "guest" hawking the product. They'll give you " professional, independent research" on how their product is the best, show you how clumsy their competitors' products are (using an actor who is paid to make their competitors' products look as clumsy as possible), and even extol the virtues of their product in front of a real live Studio Audience (who were pre-screened for their ability to ooh, ah, and yell "and forget it!").
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